Self-Publishing is a learning journey.
Think of it as a learning journey when you enter the publishing industry. At first, you don’t really know much, but as time goes you get to learn and know what is working and what is not. You will need patience and the will to put in work. Your dedication is a must. Most important, know what you want out of it. Here are six questions you should ask yourself at the beginning.
1. Are you publishing fiction or non-fiction?
Are you a creative with an abundant vault of stories, poems, musings that you feel would entertain, or bring joy and inspiration to people. Fiction is art, it is very creative and comes in a myriad of forms. Best of all, there is no restriction to it. Fiction books give you more freedom to be creative.
Are you writing non-fiction? Non-fiction books are fact-based. They are also industry-based, or educative. People read them to learn. You need to be very conversant on the topic you choose for your non-fiction book. What non-fiction topic are you passionate about? Decide – Fiction or Non-fiction.
2. In what Fiction Genre? In what Non-Fiction Industry?
Now that you’ve decided what type of book you want to write, let’s break it down further. In this post, I’ll assume you’re after writing commercial/popular Fiction books as opposed to literary works or literary merit work (which is also a choice by the way). Fiction is categorized into Genres that are recognized easily by readers. For example, mystery, thrillers, romance, children’s books, e.t.c. Educate yourself on the different types of fiction people read. Then, choose a genre for your fiction work.
For Non-fiction, decide what industry you want to write for. Are you a baker with expertise? Are you a chef with awesome cooking skills you want to share or teach? Are you a teacher who has discovered a new way to teach kids without having them memorize boring texts? What kind of content do you want to provide in your non-fiction book? At what level are you in the industry, that is, beginner/intermediate/expert? Decide –> Genre or Industry
3. Who is your target audience? Who is your core audience?
Now that you’ve chosen the type of book and in what genre or industry, choosing a target audience or a core audience comes next. I will tell you right now, you cannot write for everyone. Everyone is different. We all have different tastes when it comes to our fiction reads. I might enjoy Game of Thrones, someone else might find it unbearable. GOT is categorized as fantasy, on account of the dragons….lolz. Their target audience is Adults who love Fantasy. Be very niche based with your fiction, it will help you grow an audience. Are you writing for kids, young adults, adults, women, young women, young men, high school kids, the older generation, younger generation? Who are you writing for?
In Non-Fiction, who is your core audience? Beginners, experts, novices, hobby people, intermediate, startups, people seeking inspiration? If you’re writing an autobiography, biography, life story, a literary work, what point are you trying to put across and to whom? Know it. Decide –> Who is your audience?
4. Who is already in the game?
Whatever your idea, fiction or non-fiction, you’d best believe that someone has already written it. You need to know it, read that content, and find inspiration from it. Your main goal is to find out what other authors, in the fiction genre or in the non-fiction industry you chose, are doing. Learn from their work, their experiences, and transform your work into something close, good, or even greater. Decide –>Who do you want to be like when your writing career grows up?
5. What are the authors in the game before me doing to get an audience?
Popular authors have a following, or die-hard fans that will read their work no matter what they publish. e.g. I will read anything Nora Roberts produces. Why, because I read to be entertained and know her books won’t let me down. She’s made a brand of her work. Now, your turn to make your brand. P/S – Your work at the starting point is triple, you need to convince an audience to read your work. Then, you must assure your growing audience that you’ll consistently deliver great work to entertain. Learn from the greats in your chosen Genre, or Industry. Decide–>What kind of audience do you want? e.g. Nora’s rabid fan(Elly) who will buy my work no matter what. how do i get her loyalty?
6. Will it work for me? How can I work out my own plan?
Now, it is very common for authors/writers to copy or emulate authors they idolize or admire. There is nothing wrong with that, unless you’re downright plagiarizing published work, which is absolutely wrong. (don’t plagiarize) However, you need a starting point, your chosen idol is a great start.
Use it to grow your work, your voice, your style. Once you’re clear on what type of content you want to create, what it looks like at its absolute best, then find a way to make it your own. Audiences gravitate to authenticity. Decision –> Be real, don’t cheat, and map out your goals for your work. Most of all, be passionate, and that should get you passionate fans too.
Once you understand the answers to these six questions, then you’ll have a plan to run with as you start your self-publishing journey.