5. Self- Publishing Fiction e-books in Kenya – Promotion & Awareness
Books are sold by authorpreneurs who take an active role in publicizing their work. Authors working with big publishing companies are lucky in that they get creative, marketing and PR departments working for them. You have chosen to self-publish a book. You’re choosing to take on all those departments as well as write more books, that is, Double Duty. Most African writers end up peddling their books from their handbag as I’ve heard once before. They are their own marketing team, their own creative department, and they are the PR team as well. In between all that, they must come up with the next book.
Don’t be discouraged if you find yourself here. Be strict with yourself. Take yourself seriously, that means coming up with writing schedules, and promotion plans. Please note if you have an eight-to-five job, this might mean extra dedication, on your part. If you’re in between work or have never had a job and are thinking to self-publish for money, you have more time. Good for you, please use it well and beat down that procrastination monster.
Ways to Promote and build Awareness:
1. Get involved with the publishing industry in Kenya – There are different events that arranged by different Kenyan publishing companies and individuals. Participate in them, let people know you’re writing, and what your story is about. If possible, direct the people you meet in these events to your work. If you tell five people, chances are one or two will read it. If you tell twenty, five or six will get there. So, tell up to a hundred people. The number will grow. You’re building an audience, raising awareness.
2. Utilize your family and friends – they are a powerful network. Take ownership of your work and let your family know that writing is important to you. Show them what you’ve done. They’ll take pride in you, if not; convince them to take pride in you. If you’re having a hard time convincing them, tell them it’s not going to stop so they better get used to it, and start reading your stuff.
There are situations that occur, for example, I have moved countries in the past years. You find that you’re leaving your foundation community for a new one, and you are suddenly the odd one out. You have family but not as many close friends. This could lead to shyness, and/or insecurity. You’re the only one who knows you write – that kind of thing. In this case, take it one person at a time. You’ll find someone who believes in your work and go from there. Just don’t allow yourself to self-publish alone. It gets tough, so talk about it.
3. Explore the Online Community – Join writing groups on Facebook and other social platforms. Are you on Twitter? Follow other authors, readers, book reviewers, publishing houses, and other people involved in the book industry. You can also follow your favorite authors. Start a Blog. A blog is essential for any writer. You should have a blog. When starting out, you can share your struggles, and they’ll be many. If you’re established, use it to let people know what you’re writing about. When you’re successful, let people know about their favorite characters in your stories. Blogs are your home online. Please start one already if you haven’t.
4. Your book is your product. Talk about it, blog about it, tweet about it, Facebook about it, create posters, ask for reviews from other bloggers, guest blog on people’s blogs and talk about it. Do you get my drift? Self-publishers sell their work by getting noisy and loud both online and offline.
Remember, it helps to have a quality story that’s worth the hoopla. Although, this is relative, some people have managed to sell stories that aren’t as good. If you have an advertising and selling gene, this is the time to make it work overtime. Get people reading those chapters. Don’t forget to write new stories while you’re at it. New stories are the best form of advertising.
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