Tag: Self-publishing in Kenya

Topics on Self Publishing in Kenya

  • What are the Book Publishing Costs and Return on Investment in Kenya?

    What are the Book Publishing Costs and Return on Investment in Kenya?

    Question: Hi Elly, any information on book publishing costs and ROI? Drafting my first book. Wondering what's the cost of editing, book cover for a single title, for the Kenyan authors that publish. And do they really make their money back? 

    This message landed in my inbox in November 2024, and I’ve been staring at it for months. I didn’t answer it then because I was in the middle of printing and figuring out where to sell books. We are now in April 2025. I finally feel like I can answer this question. I have not offered numbers on the marketing side. It is an ongoing process at the moment.

    So, it’s easy to put out the blanket ‘yes‘ to ‘Do they really make their money back?’ and call it at that, but there are variations. Yes is not an easy answer.

    Fact 1: I might have talked about self-publishing books for a decade, but I’m also a newly published apprentice this year. I’ve focused on publishing ebooks on Kindle and Smashwords/Draft2Digital. The cost here includes: editing, book formatting, book cover origination, and marketing.

    This year is the first time I have a printed book in a Kenyan bookshop. I am now learning on the job ^_^. The costs here include: editing, book formatting, book cover, ISBN, Printing, delivery, platform charges, and marketing. (Right now, I feel that Physical Books need so much more marketing than an eBook.)

    I’m always willing to share experiences. So, let’s jump into answering this question in 2025.

    What is the ‘cost of editing, book cover for a single title?’

    Editing Costs in Kenya – A new author can seek an independent editor or a publishing company/business with an editing service. Editing is charged per word. Depending on an editor’s price list, the cost ranges from 0.35 cents to Kshs. 1.45 up to Kshs. 2.40 per word.

    To Note: Your manuscript word count determines the cost of the edit as each word is charged. The cost will vary on whether my words are 10,000 words, or 100,000. That is, a 10,000-word manuscript being charged 1.45 will cost, Kshs. 14,500. While the 100,000-word manuscript will cost, Kshs. 145,000.  

    It is also important to note that the quality of the edit matters. What kind of edit are you looking for? A Comprehensive edit? A copy edit? A line edit? Someone to help you write your book from start to finish?

    In short 2 things affect the cost of the editing process, First is, how done or ready your manuscript is will decide how much it will cost you when it comes to editing. Check out Mystery Publishers’ breakdown of the quality of editing you want and how much it might cost you. Second, the number of words in your manuscript also contributes to this cost. A 10,000-word manuscript costs less than a 100,000-word manuscript.

    I will be honest. The editing process is the most time-consuming part of the self-publishing journey. It also does not end. You can print a book and find a very obvious problem on the second page that did not register the ten times you and everyone you know read through. The mortification is always super nuts. I'm still learning how to let that feeling go, and hope to do better in the next run. I find that it helps to find an editor who can help you through this process easily, and without breaking the bank account, and is amazing at proofreading. 

    Book Cover for a Single Title – Your book cover is essential. The cost of a good book cover in Kenya ranges from Kshs 2,500 to Kshs. 4,500 to Kshs. 15,000. It depends on your preferred artist and your book requirements. We can’t talk about a book cover without discussing book formatting. That is, you need to decide if you’re making an eBook, or a printed book and what size the printed book is, (A4, A5) each book size has varying paperback sizes. The size of the book will decide your book cover image and book cover size requirements. It is good to learn the different types of book sizes available in the industry.

    I hope I have covered the editing and book cover costs in Kenya.

    Now, to the ‘Do they really make their money back?’ part of the question.

    Yes, authors in Kenya do make their money back. But, how fast the author gets their return on investment depends on the next factors.

    1. Industry | Genre – Your book topic is essential to your sales. Books targeting particular industries like bakers in the baking industry, clothes designers, bead making, faith-based narratives, academics or investing in real estate, accounting, among others are specific to the industry. So, the authors of these books make sure their target audience is interested in these topics and that is who they market to. Industry books tend to reach their target audience faster. If your book genre is fiction, specify which fiction genre your book is in, that is, mystery, romance, thriller, horror, fantasy, literature. We don’t all read the same type of fiction. Authors in the fiction genre target specific genre readers for sales. Figure out where your fiction stands in the genre section.
    2. An Author’s Social Currency – A biography written by a well-known individual, for example, a politician or celebrity will sell faster than one written by a modest member of society. The politician or celebrity leans on their social currency to get buys, while the modest member of society has to work harder and market more aggressively to gain the same attention.
    3. MarketingIndustry | Genre and Social Currency contribute to your marketing strategy. Once you know who your readers are, and your ability to reach them, work at seeking them out in their spaces, their industries, and interests. For a new writer, it is essential to use marketing to grow your social currency. Reach for and find readers on social media like Tiktok /Instagram/Pinterest/Facebook/the Fediverse / among many others. Visit and connect with groups and communities that will or may have interest in your books. Marketing is a continuous process. Don’t give up in the middle, and if you feel you are having a hard time doing the marketing yourself, seek help from someone you trust who does know how to market.

    Book printing is a business. When you get into it, understand the concept of costs, expenses and profit margins. Your costs include:

    1. Editing your manuscript – (Editor’s Costs)
    2. Book Cover origination
    3. Book Formatting
    4. Legal costs :ISBN and Copyright
    5. Printing and Delivery costs

    Expenses:

    1. Marketing – FB Ads/ Amazon Ads/ Tiktok Ads/ Any other marketing costs you choose.
    2. Delivering your product to your customers.
    3. Platform expenses. For example, if you sell your book through Jumia, Jumia takes a percentage from the sale, they are called selling fees. You also need to get the book to their vending stations, which is also a cost to you.

    There maybe other hidden costs that are relevant to you as an author. You should track all these amounts so that you can price your book correctly to make back your investment. At the same time, be sensitive to the current market’s trends(inflation and current economy stress) and make the retail price of your printed book affordable for your targeted audience.

    If you hit the sweet spot with all these costs and expenses, you will make your money.

    Finding a balance

    As an author getting started in this industry, the first thing to manage is your doubt. Let me kill that doubt for you right now. Yes, it is possible to print your book. There is no doubt. The work you need to do is finish the manuscript. Get through it to the last page.

    • Then, edit it. Get your bestie to read it. Get more than your bestie to read it. Once you have feedback, fix what needs help, then find an editor. Edit the content.
    • Then, format your book into the size you prefer. Discover more about book sizes. Once this is finished make a pdf document.
    • Create a book cover that fits your manuscript’s content.
    • Once you have a book cover and a completed pdf document, you can get your copyright at the Kenya Copyright Board website. Buy an ISBN which goes on the back of your cover.
    • Find a printer. At this stage, make sure the printer can keep your printing costs relatively similar as you print on demand, this way, you can keep your retail price intact. If you are able or can afford it, approach an offset printer for a large consignment of your book. The offset printer guarantees availability.
    • Once your book is printed, market it. Don’t get tired.
    • Get started on writing your next book.

    As a self-publishing author I often need to find a balance between marketing one book while writing the next one, figuring out the printer’s costs and where to sell books, and the logistics of deliveries. In between all this, I may get a review that throws me out of focus. So, the only way to get through it is to focus on my goals. Ask yourself, what do you want out of this very personal exercise?

    I spend my time selling eBooks. But this year I’m learning how to sell printed books. The doubts are in full swing, and I have to hit them with a bat daily. I’ll share more on the process at the end of the year. Hopefully ^_^.

    The long and short of it is, Finish your book, get it out there. Experience the publishing process, it is the only way to know if you’ll make back your investment. The more you do it, the better you get with the process. Go for it! The world needs your story. Always!

    ***


    Save My Heart
    Leila Karani fell in love, thinking it was forever. When she got pregnant, she went to see her boyfriend, Nathan Njeru, thinking he would support her and their baby, but she was wrong.

    Visit Nuria Bookstore and get a copy of Save My Heart.


  • Save My Heart is now Available at Nuria

    Save My Heart is now Available at Nuria

    Save My Heart

    by Elly Kamari

    Leila Karani fell in love, thinking it was forever. She got pregnant and went to see her boyfriend, Nathan Njeru, thinking he would support her and their baby, but she was wrong. Nathan declared he did not love her anymore and instead urged her to abort their baby.

    Eight years later, Leila is a single mother running a fabric and tailoring shop in Nairobi, and her daughter’s happiness is her only concern. When a Fashion Design opportunity comes her way, she unexpectedly encounters Nathan. Now, Leila must make a decision that will profoundly impact her daughter’s future, especially when she learns the truth about Nathan’s past actions.

    Can Leila navigate the tumultuous waters of forgiveness and allow her heart to love a man she’s despised for so long yet still feels connected to?

    This is a standalone and the first book will be printed in January 2025.

    This Printed Book is now available at Nuria Bookstore. Buy it online and get it delivered, or visit the Nuria Bookstore here: The Bazaar Building, 1st Floor.


    On a side note, I am low-key excited to finally be posting about a printed book available for purchase in my city, Nairobi! It was quite an amazing moment, and I’ve been smiling and feeling super excited when I think about it. Here’s to more and more books printed and available in Nairobi!

  • Evaluating Offset Printing vs. Digital Printing for Books

    Evaluating Offset Printing vs. Digital Printing for Books

    Q. What is the process of offset printing? What kind of machines do you need and why is it so expensive to set up?

    The Process of Offset Printing

    Offset printing is a printing technique where an inked image is transferred (or “offset”) from a plate to a rubber blanket and then to the printing surface. The process of offset printing is as follows:

    offsetprinting technology
    offsetprintingtechnology.com

    1. Prepress Preparation starts with:

    • Design and Typesetting: The document to be printed is designed and typeset using desktop publishing software. The final design is then converted into a format suitable for printing (usually a high-resolution PDF (Print PDF)).
    • Platemaking: The digital file (Print PDF) is used to create printing plates. Each color (typically CMYK) requires a separate plate. The plates are usually made from metal and are created using a photomechanical or laser process.

    2. Next comes – Setting Up the Press:

    • Mounting Plates: The printing plates are mounted onto the plate cylinders of the printing press.
    • Ink and Water Balance: The press is loaded with ink and water. The plates are dampened with water first, which adheres to the non-image areas, and then ink is applied, which adheres only to the image areas. This process requires skill to produce a quality product. You want to engage an offset printer who understands what type of end product you want.

    3. The Printing Process:

    • Ink Transfer: The inked image on the plate is transferred to a rubber blanket on a blanket cylinder and then from the blanket cylinder to the printing substrate (paper or other materials). The rubber blanket conforms to the printing surface, ensuring a high-quality image transfer.
    • There are Multiple Passes: For color printing, the paper typically passes through several units of the press, each applying a different color of ink. This is known as a four-color process [Cyan, Magenta, Yellow, and Key (CMYK)].

    4. The Post-Press Operations:

    • Drying: Depending on the type of ink and paper, the printed sheets may need to dry before further processing.
    • Finishing: The printed sheets are cut, folded, bound, or otherwise finished to create the final product.

    5. The Types of Machines Used in Offset Printing are:

    • 1. Plate-Making Machines:
      • CTP (Computer-to-Plate) Systems: These are used to create high-resolution plates directly from digital files, eliminating the need for film.
    • 2. Offset Printing Presses:
      • Sheet-Fed Presses: Prints on individual sheets of paper. Suitable for smaller quantities and a variety of paper types and sizes.
      • Web-Fed Presses: Prints on continuous rolls of paper. Suitable for high-volume runs, such as newspapers, magazines, and catalogs.
    • 3. Finishing Equipment:
      • Cutting Machines: These are used for trimming printed sheets to the desired size.
      • Folding Machines: – Used for creating folded materials like brochures and booklets.
      • Binding Machines: – These are used for assembling books, magazines, and other bound materials.
      • Laminators, Die-Cutters, and Embossers:- These are used for additional finishing processes.
    Computer to plate
    Computer to Plate: By Julo – Own work, Public Domain

    Q. Why Is Offset Printing So Expensive to Set Up?

    • 1. The Initial Equipment Costs:
      • Offset Printing requires High-Cost Machines: – Offset printing presses and plate-making equipment are expensive. Industrial-grade machines cost hundreds of thousands to millions of dollars.
      • Maintenance and purchasing Consumables: The ongoing costs of maintaining the machines and purchasing consumables like plates, inks, and cleaning supplies are significant.
    • 2. The Process of Platemaking:
      • Creating Plates: Each color requires a separate plate. Creating these plates is a detailed and costly process.
      • High Quality: Plates must be very high quality to ensure accurate and precise printing, adding to the cost.
    • 3. The Setup Time:
      • Calibration and Alignment: The Offset Printer will spend significant time calibrating the press and aligning the plates, especially for multi-color jobs. Any error can lead to waste and rework. You need skilled printers to work this process.
      • Test Prints: Multiple test prints are often required to achieve the correct color balance and quality, which can consume materials and time.
    • 4. Labor Costs:
      • Skilled Operators: Trained personnel are needed to operate and maintain the presses and their expertise comes at a premium.
      • Manual Adjustments: Many aspects of offset printing require manual adjustments and supervision to ensure quality. Hence, the requirement for skilled operators to ensure good results.
    • 5. Economies of Scale:
      • Large Runs: Offset printing is most cost-effective for large print runs because the setup costs are spread over a large number of copies. For small runs, the per-unit cost remains high due to the initial setup expenses.

    Q. What is the process of digital printing of books? Is it easy to set up?

    The Process of Digital Printing of Books

    Digital printing is a method of printing from a digital-based image/file directly to a variety of media. It is especially suitable for short runs and on-demand printing. Following is a short overview of the process for digital printing of books:

    Print On Demand Book Printer
    Print on Demand Digital Book Printer By Dvortygirl – Own work, CC BY-SA 4.0,

    1. Prepress Preparation:

    • – Document Preparation:- The manuscript is prepared using word processing or desktop publishing software, and then converted into a print-ready PDF. This PDF includes all text, images, and layout settings.
    • – Proofing:- Digital proofs can be created and reviewed on-screen or printed on a small scale to check for errors and ensure the layout looks as expected.

    2. Printing Process:

    • The Digital Printing Press: – The print-ready PDF is sent directly to a digital printing press. There are two main types of digital presses:
      • Laser Printers: Use toner-based technology similar to office laser printers but on a larger scale.
      • Inkjet Printers: Use liquid ink sprayed onto the paper, suitable for high-quality color printing.
    • Variable Data Printing: Digital printing can handle variable data, allowing for customization of each printed piece (e.g., personalized names or addresses).

    3. Post-Printing:

    • Collating: – The printed sheets are collated into the correct order for binding.
    • Binding: – Common binding methods for digitally printed books include perfect binding, saddle stitching, and spiral binding.
    • Finishing: – Additional finishing touches such as trimming, laminating covers, or adding protective coatings.

    Q. Is Digital Printing Easy to Set Up?

    Digital printing is generally easier and more straightforward to set up compared to traditional offset printing. This is why:

    1. Lower Initial Costs:

    • Equipment: Digital printing presses are typically less expensive than offset presses, making them more accessible for small businesses and self-publishers.
    • No Plates Needed: Digital printing does not require the creation of printing plates, which reduces setup time and cost.

    2. Quick Turnaround:

    • On-Demand Printing: Digital printing can handle short runs efficiently, allowing for printing on demand. This means you can print only what you need, reducing waste and storage costs.
    • Fast Setup: Sending a digital file to the printer is quick, and there is minimal setup time compared to offset printing.

    3. Ease of Use:

    • User-Friendly Software: Most digital printing setups use user-friendly software that integrates with common design tools, making it easy to prepare files for printing.
    • Automated Processes: Many digital presses have automated features for alignment, color management, and finishing, reducing the need for manual adjustments.

    4.  Flexibility:

    • Customization: Digital printing allows for easy customization and variable data printing, which is ideal for personalized books or limited editions.
    • Short and Long Runs: While offset printing is more cost-effective for large runs, digital printing can handle both short and long runs with equal efficiency.

    5. Proofing and Quality Control:

    • Digital Proofs: Proofs can be generated quickly and at a low cost allowing for easy revisions and quality checks before the final print run.
    • Consistent Quality: Digital printing offers consistent quality from the first copy to the last, with less risk of variation compared to offset printing.

    Q. Are there benefits to offset printing in this digital age?

    Offset printing still offers several benefits in our digital age, particularly for certain projects and print runs. Here are 7 key advantages of offset printing:

    • 1. Cost Efficiency for Large Print Runs:
      • Economies of Scale: Offset printing becomes more cost-effective as the print run increases. The initial setup costs (plates and press setup) are high, but the per-unit cost decreases significantly with larger quantities of print jobs.
      • High Volume: Offset Printing is ideal for printing large quantities of books, magazines, newspapers, brochures, and other materials where the demand justifies the setup costs.
    • 2.  Superior Print Quality:
      • High Resolution: Offset printing produces high-resolution prints with sharp details and clear images. The quality is often superior to digital printing, especially for fine details and color gradients.
      • Color Consistency: Offset printing achieves consistent color reproduction across the entire print run, which is critical for brand colors and high-end publications.
    • 3.  Color Accuracy and Range:
      • Pantone Colors: Offset Printing can use Pantone or spot colors to achieve specific hues that are difficult to replicate with digital printing. This is important for brand consistency and specific color requirements.
      • CMYK Accuracy: Offset printing handles complex color jobs more accurately, ensuring precise color matching and consistency.
    • 4. Wide Range of Paper and Ink Options:
      • Paper Variety: Offset Printing can print on a wider range of paper types, weights, and finishes than most digital presses. This includes specialty papers and unique textures.
      • Specialty Inks: The ability to use specialty inks such as metallic, fluorescent, and varnishes, which can enhance the visual appeal of the printed materials.
    • 5. Durability and Longevity:
      • Long-Lasting Prints: Offset printing typically uses more durable inks that are less prone to fading and wear over time, making it suitable for materials that need to last longer.
      • High-Volume Durability: The equipment used in offset printing is designed for long runs and can maintain quality over large volumes without degradation.
    • 6. Advanced Finishing Options:
      • Special Finishes: Offers a variety of finishing options such as embossing, debossing, foil stamping, and die-cutting, which can add a premium touch to printed materials.
      • Binding Options: It allows for more binding options, particularly for high-volume projects, ensuring professional and durable results.
    • 7. Flexibility for Large Formats:
      • Large Format Printing: Capable of handling larger print sizes and formats, making it suitable for posters, large brochures, maps, and other oversized prints.
    Q. When can an Author Choose Offset Printing?

    1. - For Large Print Runs: When printing thousands of copies, offset printing is more economical due to the lower per-unit cost.
    2. - For High-Quality Requirements: For projects requiring the highest print quality, color accuracy, and consistency.
    3. - For Specific Color Needs: When precise color matching and the use of Pantone or specialty inks are required.
    4. - For Specialty Papers and Finishes: When the project involves unique paper types or advanced finishing techniques that digital presses may not support.

    In Summary:

    While Digital Printing is ideal for short runs, on-demand printing, and personalized content, Offset Printing remains highly relevant for large print runs, projects demanding superior quality and color accuracy, and jobs requiring specialty finishes and papers.

    Each printing method has its strengths, and the choice between offset and digital printing depends on the Project’s specific needs, the desired quality, and the print volume.

    Digital printing of books is a more accessible and flexible option compared to traditional offset printing. It requires less initial investment, has a quicker setup time, and is user-friendly, making it ideal for small print runs, on-demand printing, and projects requiring customization. The process involves preparing a digital file, sending it directly to a digital press, collating, binding, and finishing the printed materials. This makes it particularly suitable for self-publishers and small publishers looking to produce high-quality books efficiently and cost-effectively.


  • Essential Book Formatting Guide: Tips and Software for Authors

    Essential Book Formatting Guide: Tips and Software for Authors

    Book Formatting

    Once you have written your book and are ready to publish it, it is time to focus on book formatting. Book formatting is deciding what your completed manuscript’s content will look like to your reader, on paper as a printed book or on a digital device as an eBook.

    1. Why do you need to think about good book formatting?

    • Good Book Formatting promotes readability. A poorly formatted book will distract the reader. You will find the reader is more concerned with how you’ve arranged your content instead of focusing on the content itself.
    • Good Formatting gives your content a professional and clean appearance. An attractive and interesting format will increase recommendations and attract positive reviews.

    So, book formatting is essential.

    Look back on the books you’ve read, and try to remember which book you loved most. Apart from the book’s content, was it because it was easy to read through it? What about the book’s formatting did you like?


    2. What is the right software for Book Formatting?

    There are many different types of software you can use to format your book. Here are two of the most popular ones in use.

    1. Adobe InDesign: – This is the most professional and complex software you can choose. It gives you access to different layout features and is wonderful for complex design. Adobe InDesign is especially great when formatting magazines or a picture-heavy book. You can use it to format eBooks into ePub files or PDF files. It also creates great print PDF files. (Adobe InDesign requires a monthly fee for the software. Budgetwise it is on the higher side of cost).
    2. Microsoft Word: – This is the most accessible and familiar software. It is great for text-heavy content like novels. It allows you to format your page for print or eBook formatting, add headings for your Table of Contents (essential for eBooks) and margins, format your paragraphs, and prepare a print PDF for your printer. Word is very suitable for simpler formatting.

    Other types of software you can use for Book Formatting are:

    • Scrivener:- Scrivener is great for writing and organizing drafts, with basic formatting options. It allows you to export your complete manuscript to Word for final book formatting.
    • Kindle Create: – Kindle Create is Amazon’s answer to formatting books for sale on the Kindle platform and their printing services. You can create print replica eBooks, reflowable eBooks, or Comic book files for upload into your Kindle Publishing Account.
    • Vellum: – This software is only available for Mac users. It is also a paid software. It is great software to create and design neat book interiors for print and eBooks.

    3. What are the Standard Sizes for Books in Various Genres like Fiction, Non-Fiction, and Children’s books?

    Book sizes vary by region, the printers, and the publisher putting out the book. However, here are common book size dimensions you can use to determine your book’s size.

    the fourth wing book

    Fiction Book Sizes:

    • – If you want to publish and print your book on Amazon, the Standard Trade Paperback is 5.5” x 8.5” or 6” x 9”. The default print size on Amazon’s KDP is 6” x 9”. While a printer in Kenya may set you up at 5.5” x 8.5” or 5.5 x 7.25”.
    • – There is also the Mass Market Paperback size which is: 4.25” x 6.87
    • – A Hardcover book may be sized at 5.5” x 8.5” to 6” x 9

    Fiction Page Count

    The page count of a fiction book may be typically between 200 and 400 pages, though this can vary widely depending on the type of book.

    Fiction Book Covers

    • – Paperback: Soft covers that often have a glossy or matte finish.
    • – Hardcover: Sturdy cover, often with a dust jacket.

    Non-Fiction Book Sizes

    Here are two standard book sizes for Non-Fiction books:

    • –  A Trade Paperback is sized at 6” x 9” or 7” x 10”
    • – A Hardcover Book is sized at 6” x 9” to 7” x 10”

    Non-Fiction Book Page Count

    Non-fiction book page count is usually between 200 to 500 pages, though some reference books and academic works can be much longer. The page count is also determined by the number of pictures, images, illustrations, and tables the non-fiction book has.

    Non-Fiction Book Covers

    • – Paperback: Soft covers that often have a glossy or matte finish.
    • – Hardcover: Sturdy cover, often with a dust jacket.

    Children’s Book Sizes

    Children’s book sizes depend on the type of content and paper you use. Other factors that contribute to the book size are the type of font, the size of the font, and the complexity of the artwork.

    • Board Books are sized at 5” x 5” to 7” x 7”
    • Picture Books can be sized at: 8” x 8”, 8.5” x 8.5”, 8” x 10”, 10” x 8”
    • Early Readers/Chapter Books are sized at: 5.25” x 7.75” or 5.5” x 8.25”

    Popular Children’s Book Page Count standards:

    • – Board Books are typically 12 to 32 pages.
    • – Picture Books are typically 24 to 48 pages.
    • – Early Readers/Chapter Books are typically 32 to 160 pages.

    Children’s Book Covers:

    • Board Books: These books have sturdy, thick covers and pages to withstand handling by young children.
    • Picture Books: They have hard covers with glossy pages to enhance illustrations.
    • Early Readers/Chapter Books: The covers vary and may have a paperback cover or hardcover depending on the publisher and target age group.

    Book Trim Sizes are determined and vary based on the specific needs of the chosen genre, the preferences of the publisher, and the availability of materials in a region. In Kenya, the printer’s costs and paper availability may add to these decisions.

    To remember:

    The most common book Trim Sizes are 5” x 8” (A5 book), 6” x 9” (Amazon’s Standard Print size), and 8.5” x 11” (A4 Print Size).

    • – As an author looking to print a book, you will determine your book’s trim size depending on the trim size’s impact on your novel’s page count and reader experience.
    • – You can also determine the size of your book depending on the genre of your work (e.g., novels vs. textbooks).

    4. Margins, Fonts & Typography, Alignment, and Justification.

    Margins:

    • – The standard margin sizes in book formatting are 1” for the top and bottom margins, and 0.75” for the sides. This is how your word processor will set them for you.
    • It is standard but you should choose your book’s trim size before determining your margins. Remember that margins are used to ensure your text will not be cut off during the printing of your book. Your book has three margins: Top, Bottom, and Outer Margin. Then there is the Inside or Gutter Margin.
    • – The Gutter Margin, or the Inside Margin is determined by the page count of your book. The more pages your book has the thicker the book becomes. That means the inside margin or the gutter must increase to accommodate the spine of your book. The gutter margin adds extra space on the sides and at the top of your content when your book is bound. This margin keeps your content visible and not caught in the binding.
    • – As you format your book, adjust margins for the readability and aesthetics of your content. Also, set your margins to ensure your content is not cut out when you print your book. To learn more about margins refer to ‘How To Set Trim Size, Bleed, and Margins’ by Amazon.
    • When setting up your book on a word processor like Microsoft Word for print, you need to set your document to have Mirror Margins. Mirror Margins ensure your document will have facing pages for a double-sided document like a book or magazine. With Mirror Margins, the margins of the left page will be a mirror image of those on the right page. That is, the inside margins are the same width and the outside margins are the same width. This will make life easier for you and the printer as you create the Print PDF. To learn more, check out this tutorial on ‘How To Build Your Book – Format a Paperback Manuscript’ by Amazon.

    Fonts and Typography:

    • – The most recommended book font is Serif font (e.g., Times New Roman, Garamond) for body text.
    • – Suggested font sizes: 10-12 pt for body text, larger for headings.
    • – Line spacing: 1.15 to 1.5 for comfortable reading.

    Alignment and Justification:

    • – Left-aligned text is easier to read and avoids awkward spacing.
    • – Justified text creates a clean edge but requires hyphenation and careful attention to word spacing.

    5. Your Book’s Page Layout and Design

    Title Page

    • – Your Title Page typically includes the following – Book title, subtitle, author name, and the publisher.
    • – Center and space this information for a clean look.

    Table of Contents:

    • – Create automated tables of contents using word processors like Word.
    • – Ensure your headings entries are properly linked and styled consistently, especially in eBooks.
    illustrated author interior design

    Chapter Headings:

    • – Ensure you have consistent font, size, and placement for chapter titles.
    • – Be vigilant when using decorative elements like drop caps or small graphics. Make sure they are well formatted.

    Headers and Footers:

    • – Headers and Footers are used to include page numbers, author name, and book title.
    • – The placement options are determined by the author and publisher. However, standard practice is that headers are for title/author, and footers for page numbers.

    A Note on Typesetting
    Typesetting is the process of arranging and formatting text and images for print. It involves selecting fonts, adjusting spacing, setting the alignment, and ensuring the book layout is visually appealing and readable. Traditionally, typesetting was done manually with metal type, but today it is done digitally using various software programs. Typesetting is still an essential part of the printing process. Here's why: 
    
    1. Readability and Aesthetics: - Proper typesetting ensures easy-to-read text and visually appealing. This involves choosing the right font size, line spacing, and alignment. 
    2. Consistency: - Typesetting helps maintain consistency throughout the document, ensuring that headings, subheadings, and body text follow a uniform style. 
    3. Layout: - Effective typesetting organizes text and images in a way that guides the reader's eye smoothly across the page. This includes managing widows, orphans, and balancing text blocks. 
    4. Preparation for Printing: - Typesetting ensures that the digital file is correctly formatted for printing. This includes embedding fonts, setting correct margins, and ensuring proper image resolution. 
    
    In a digital printing context, typesetting typically involves using desktop publishing software like Adobe InDesign, Microsoft Word, or Scribus. These tools allow you to control the layout and design of your document precisely, ensuring that it prints correctly and looks professional. Typesetting is a critical step in preparing any document for print, including when using digital printers. It ensures that the final product is readable, aesthetically pleasing, and formatted correctly for the process of printing.

    6. What are Text Formatting Details in Book Formatting?

    Paragraph Styles:

    • – Setting paragraph styles allows you to ensure consistency in text formatting (indents, spacing, font).
    • – Learn how to create and apply styles in your preferred word-processing software.

    Widows and Orphans:

    – A Widow is found at the top or end of a paragraph. It is a single line of text consisting of one or more words. An Orphan is a single word (or syllable) at the bottom of a paragraph of text. Control Widows and Orphans when formatting your book to improve readability. You do this by adjusting your paragraph breaks and the spaces between paragraph lines. Learn more about what Widows and Orphans look like here.

    Hyphenation:

    • – Hyphenation helps with justified text to avoid large gaps.
    • – InDesign offers a great paragraph style feature that allows you to control hyphenation in your paragraphs. This setting helps to avoid awkward breaks.

    Images and Graphics:

    • – Inserting high-resolution images (300 DPI minimum for print).
    • – Positioning images within the text and adding captions.

    7. What are other Advanced Formatting Tips?

    Inserting Drop Caps:

    • – Drop Caps are large initial letters at the start of a chapter or section. You can do this with a text-heavy book to enhance design.

    Pull Quotes:

    • – Pull quotes highlight key sentences or phrases by enlarging and styling them differently. They are used in non-fiction books. It is rare to find them in fiction books.
    • – They are placed within the text to draw the reader’s attention to a key point. They are popular in textbooks.

    Section Breaks:

    • – Use section breaks to start new chapters on odd-numbered pages.
    • – Differentiating between section breaks and page breaks.

    8. What are Proofreading and Pre-Print Checks?

    The Importance of Proofreading:

    • – Proofreading is eliminating typos, grammatical errors, and formatting inconsistencies.
    • – You need multiple rounds of proofreading by different people to ensure you have not missed anything.

    Consistent Formatting:

    • – Ensuring chapter headings, page numbers, and other elements are consistent throughout the book.
    • – Using style guides and templates for uniformity.

    Generating a Print-Ready PDF:

    • – Ensuring all fonts are embedded to prevent substitution issues.
    • – Checking image resolution and color settings (CMYK for print). Communicate with your printer to ensure you have the right page layout sizes.

    9. Working with a Printer

    Printer Specifications:

    • – Talk to your printer and make sure you have specific information on how to set up your Print PDF. Understand terms like bleed (extra margin for trimming), gutter (binding space), and CMYK (color model for print). This way you will have professional images in your book, and no text will be cut out in the final proof.
    • I cannot emphasize this enough. Please, overcommunicate with your printers to get specific requirements and guidelines. It will reduce friction and ensure you have a book you are happy with.

    Requesting a Proof Copy:

    • – Before you sell your book, ask the printer for a sample, an initial proof copy. Read it carefully. Review the physical proof to catch any errors not visible on the screen.
    • The proof copy is also used to check binding quality, paper quality, and the overall layout of your content.

    10. Resources and Further Reading

    Recommended Books:

    Blogs and Tutorials:

    Joanna Penn’s blog (The Creative Penn).

    Communities and Forums:


    You may be starting your self-publishing journey, or have been here for a while and looking for information. It is important to note that book formatting takes time and loads of practice. The more you do it, the better you get at it, you will find and develop your own particular style. Each book is different and may have different needs and require something different from you. Be creative, but always consider your end product is for the reader. The reader determines if you did a great job.

    Most of all, enjoy the moment you finally hold your printed book in your hand and there is nothing to change. Smile wide and tell yourself, ‘I did a good job’. And you have. You did well.

    Keep learning and experimenting with different formatting techniques.


  • Book Cover Design with Denma Digital Consulting

    Book Cover Design with Denma Digital Consulting

    When authors complete their manuscript edit and are in the process of book formatting for print or eBook sales, they often start thinking about ‘The Book Cover’. Denma Digital Consulting is a creative agency that offers various services, including book cover design.

    Our creative process commences with detailed discussions with the author to grasp their vision, genre, and target readership.

    Denma Digital Consulting

    If you’re looking for a book cover designer, or wondering how to get started on your book cover, read on for insight on how to get your book cover designed.


    What is Denma Digital Consulting?

    Denma Digital Consulting is a full-service Video Editing, Web, and Graphic design agency based in Nairobi, Kenya. We provide a wide range of services including Video editing, Animation, website development, branding, corporate identity, and Creative logo design.

    Our experienced Video editors, designers, and developers work closely with our clients to create unique and effective solutions that help them stand out in their industry. We pride ourselves on understanding our client’s needs and delivering results that exceed their expectations. If you’re looking for a partner to help you create a stunning online presence and build your brand, look no further than Denma Digital Consulting. Contact us today for a free consultation!


    When authors complete their manuscript edit and are in the process of book formatting for print or for eBook sales, they often start thinking about ‘The Book Cover’. What would you tell an author who is looking for a book cover?

    Denma Digital: If you’re considering your book cover, that’s fantastic! Your book cover serves as the face of your book, the initial impression readers encounter. Therefore,

    • My suggestion is to carefully consider the atmosphere you wish to convey.
    • Is your book mysterious, romantic, or thrilling? Select a cover design that resonates with this ambiance and captivates the audience’s attention.
    • Additionally, collaborating with a skilled designer who comprehends your vision is crucial.

    Take your time with this step – a remarkable cover significantly boosts your book’s visibility!


    What do you need from an author to create a book cover?

    Denma Digital: To craft the ideal cover for your book, I’ll need the following details:

    • Provide a brief overview of your book! What’s the story about? This allows me to grasp its essence and tone.
    • Identify your target audience. Are you targeting teenagers, romance enthusiasts, or mystery aficionados? Understanding your readership aids in tailoring a cover that resonates with them.
    • If you have any concepts or visuals in mind for the cover, please share them! It’s beneficial to draw inspiration from your ideas.
    • Lastly, don’t overlook specifying the book title and your name as you wish them to appear on the cover.

    Armed with this information, I can create a visually stunning cover that encapsulates the essence of your book. Let’s collaborate to craft something extraordinary!


    Authors also need to have websites, or social media content and banners for their author brand. How can an author looking for a book cover creator, or a website designer reach you?

    Authors looking for a book cover creator or website designer can connect with us at Denma Digital Consulting through various avenues. They can visit our website, denmadigital.com, to explore our portfolio, learn about our services, and contact us directly via the provided contact form. Alternatively, authors can reach out to us via email at denmadigital.com or give us a call at +254 706085502. We eagerly anticipate inquiries and are excited to help authors bring their creative visions to fruition.


    What is Denma Digital’s Book Cover creative process?

    • Each of these book covers was carefully designed to capture the essence of the stories while also attracting the intended audience.
    • Our creative process commences with detailed discussions with the author to grasp their vision, genre, and target readership.
    • Subsequently, our skilled designers transform these understandings into visually captivating cover designs that aptly communicate the book’s tone and theme.
    • We endeavor to guarantee that each cover not only captures attention but also resonates with readers, ultimately aiding in the success of the author’s work.

  • That NaNoWriMo 2023 Project – How it’s Going

    That NaNoWriMo 2023 Project – How it’s Going

    NaNoWriMo month feels a lot like a writing marathon. It is creating a daily frenzy, every day making 1,667 words at the least to stay on target. That is, embracing those moments when you stare at the cursor and beg for creative inspiration and it feels like no hope is coming, but then you type two words, then three, and then…whoosh, three thousand come at you. Relief floods you, you can log a decent word count into the NaNoWriMo graph, and then you go to sleep. Guess what, you wake up the next day and the same process starts again.

    I’m on Day 24, and the good part of this process is that there is comfort to the writing routine. I have accumulated some 40,000 words so far. I would judge about 32,000 of them are decent enough to work with later. As I continue, I have a whole story that I did not have at the beginning of the month. So, that’s the good part, the big win!

    nanowrimo 2023 project

    The challenging part is getting past the daily life noise. I may have a daily writing goal but managing to keep up with it while faced with my life obligations is a feat and a half. You manage the job, chores in the house, family things, pets, procrastination, and the odd visits from unexpected crises…these are the few things that show up on the daily life map. Setting aside the time to get 1,667 words down can feel like a battle crisis. I need to work at getting the writing done, literary carve out time amid the unavoidable noise. Some days, it felt painful to find the writing time, but others have felt easy. I’m grateful for the easy days and proud of the painful ones when it felt like I might give up but kept at it anyway. Gotta celebrate these wins.

    I have shared the good and the challenging. Here’s the funny and extra cheesy enjoyment.

    Happy Nanowrimo Graph

    Despite the griping to get these words done, I find it exciting to see the graph rise daily. Every day, I’ll do my best to get the words in even though it is like 11:30 pm at night, just to see the graph grow or to win the word count badge. It is so oddly satisfying! I’ll smile like a silly goose, happy that I got in that count before midnight. And who doesn’t enjoy winning fun little colorful badges!

    Badges of honor

    So, that’s my NaNoWriMo progress so far. There are six days to go, and I have about 10,000 words to get done. I’ll let you know if I win that completed certificate!

    To read a snippet of this nanowrimo story find it here: The Hidden Queen. It is a draft and may change in the future. For now, it is what it is. Enjoy!

  • Tobiko, The Maasai Room, And Leader, The Dog That Would Not Leave

    Tobiko, The Maasai Room, And Leader, The Dog That Would Not Leave

    Tobiko, The Maasai Room, and Leader,
    The Dog That Would Not Leave.

    by Felicita Churie

    This is a story about Tobiko’s adventures at our home in the rural areas near a National Park.
    We called this home The Fort because at the time there were no other homes near it, only wild animals from the park.
    It is a story about Tobiko, his friends, and Leader the dog exploring the area, and fishing in the nearby river. There were many happy days with the Maasai Cattle Traders and their stories with lessons.

    Feature:

    When I’m not writing NaNoWriMo novels, I edit/format/make book covers. These past weeks, I’ve been caught up with a sweet, little book called Tobiko, The Maasai Room, and Leader, The Dog That Would Not Leave. It is written by Felicita Churie who I’ve worked with before on her book, I Once Had A Son.

    The essence of this story is an exploration of Tobiko’s adventures in a rural home where he has the space to run as a young boy. He plays with his dog, his siblings, and friends. They have camp-outs, watch the stars, go fishing, play football, and learn invaluable cultural lessons from The Maasai who visit their home. Their lives intertwine into a colorful tapestry of modern life, cultural lessons from The Maasai, herbivorous wild animals stopping by, and a lovely dog with an undying sense of loyalty.

    You can find a copy on Amazon. Here is the link.

  • Nano Prep 2023 – Plans and Plans

    Nano Prep 2023 – Plans and Plans

    It started with a character worksheet; to be specific, this worksheet – 51 Questions You’ve Probably Never Asked Your Characters. It takes more than a minute to answer these many questions. The experience is fun, you end up thinking up all these little side ideas, and amass a bunch of notes for each character. In the end, the process of creating characters can feel quite intensive, but you end up with a wealth of information. Information that truly makes the next step easier.

    I moved to deciding the type of plot to use. Now, I’ve primarily been someone who sits and comes up with a story as I go. This idea is fun while it lasts, until you get stuck in the middle chapters and have to spend a few days, maybe months finding away to be unstuck. Hence, I became someone who writes on the fly, while also making plans before I started. Then, in time, the structure made more sense, and I fell in love with it some more. So, here we are. Testing out different types of plot ideas. I’m very sure this plot plan will work for me this time. Plot Method: Save the Cat! Beat Sheet. Hopefully ^_^ Maybe, I just like that it has a cat in its name.

    Now that there was a map, the last week has been filled with word-building! For this, there was this worksheet – 20 Questions to Ask Yourself When World-building. I will confess that I’m still answering some of the questions in this worksheet and we’re now fully past world-building week. It is a lot of work thinking up places, lore, habits, meals, legends, and landmarks. It might end up being an encyclopedia of sorts. Someone stop me now before encyclopedia status that is, hahaha.

    Alright, thankfully, we’re now in the building a community week. I’m excited by Nano this year because after an application, I became the Municipal Liaison of my Nanowrimo Region. A fancy way to say that I’m our region’s cheer leader. I get to hype everyone up for the challenge, and share info about Nano Prep. More importantly, it means getting immersed in it like no other time, so, I’m glad I’m managing to get some prep done. I can’t wait to put in the word count through the writing sprints in November. Which is like a blink away? Ever notice how the days fly when you’re having fun?

    Alright, this is it for Nano-Prep. I came out of it with an encyclopedia, so yay for me. NaNoWriMo, here I come on Nov 1st. Let’s see how the story goes.

    If you wanna join in this fun writing challenge, sign up here: nanowrimo.org.

    To access the worksheets, you need to be logged into nanowrimo.org.

  • The Africa Redefined Indie Book Prize – 2022 Winner

    Echoes of Military Souls by Jerusha Kananu Marete

    Echoes of Military Souls is a power-packed package of art that promises to keep you on the edge of your seat. It is a roller coaster stream of emotion.The poems forcefully remind us that soldiers lay down their lives for fellow humans. But do we really value this singular sacrifice?The theatrical ambiance of the poems imprint indelible vistas of hope for the indefatigable human spirit!


    Inevitable Desires by Vincent De Paul

    Inevitable Desires by Vincent De Paul

    When her boyfriend goes missing without a trace, Hedwig Sanzi Joe is not prepared to face the reality. As she tries to understand what really happened, she is drawn into a vortex of a dark past, secrets, and betrayal.

    Every step she makes, everything she does, is a terrible mistake with catastrophic outcomes in her life.

    As she navigates through the murky waters of her new life, her dead boyfriend comes back to life at a time her marriage has hit the rocks. Hedwig has a fierce battle to fight—desires of her heart and the ticking bomb that’s her marriage.


    City of Cannibals

    City of Cannibals by Dancan Obuya

    A city falling into despondency …
    CANNIBAL
    ravaged by bacteria that’s growing in its once cleanest river, life has become walking a tight rope:
    POLLUTION
    DISEASES
    and the hazards those living in the city’s shanty areas face … the rich are the cannibals devouring a city that held so much hope with CORRUPTION


    About The Africa Redefined Indie Book Prize

    The Afrika Redefined Indie Book Prize is awarded annually for the best independently published book (fiction, poetry, and creative/narrative non-fiction). The Prize is open to Kenyan independent writers resident in Kenya, on the continent, and in the diaspora.

  • Six Types of Jobs You Can Build Around Book Publishing in Kenya

    Six Types of Jobs You Can Build Around Book Publishing in Kenya

    Six Types of Jobs You Can Build Around Book Publishing in Kenya.

    1. Editing
    Photo by Unseen Studio on Unsplash

    Become an Editor. I have mentioned the five reasons why you need an editor here. This job is perfect for you if you love language, are meticulous with your reading, and don’t mind spending hours rereading and rewriting sentences.  If you have such a passion, try it out. Editors edit copy in magazines, manuscripts, copy used for advertising, and other printed material used by organizations and businesses.

    1. Book Formatting/Printing

    Book formatters often work directly with printers. They design books, and arrange content for print. If you have a knack for design, this is a great skill to pick up. If you would like to open a printing shop, it is also a great skill to have.

    1. Creative Design
    Photo by Karine Germain on Unsplash

    Creative Designers in the book publishing industry have the most fun. They are artists who create art for book covers, art for use in between paragraphs, illustrations, and color pages. The list is endless. They can also create book marketing logos, banners and social media posts.

    1. Book Marketer

    Authors spend a lot of time writing their books. They try to market their books, but it takes up a lot of their time, and they might even lose hope in between this process. This is where a book marketer comes in. If you have the skill to market products, take on book marketing and create a winning marketing formula that will get authors to reach out to you.

    1. Book Publisher

    Do you love books, and think there should be more publishers in Kenya? Then start a publishing company. Become a publisher. Publishers acquire authors proficient in particular genres and who are able to create content in that genre often. They market these authors and pay authors a particular royalty percentage, the rest of the profit is left with the publisher. Genres are many: mystery, fantasy, folklore, school books, romance novels, literature, comics e.t.c. If you are hoping to encourage a reading culture, and love books, become a book publisher.

    1. Translator

    Kenya is blessed with 50+ languages within its borders. There are also many different types of stories told in all these languages. Translation work does not have to be for foreign languages. You can choose to translate beloved stories written in English or Swahili, and translate them into these languages to encourage reading across the nation. Translation does not need to be limited to fiction. You can take topics in the sciences, mathematics, and engineering and translate this information into tribal languages. Who knows, you might inspire a budding engineer who only understands their mother tongue.

    There are many different types of jobs one can create in the publishing industry, including printing, and paper manufacturing. There is of course the most creative one: becoming a writer, or comic book creator. There are so many possibilities.

    Which one would you choose?